How Are My Online Competitors Different to My Bricks and Mortar Competitors?

The online marketplace, with the input of Search Engine Optimisation and Marketing, can mean that your competitors are quite different to those you face in the bricks and mortar marketplace. Traditionally, your competitors may have been those shops located in a busy shopping mall, selling a similar range of products to your own. Both you and your consumers can infer this similarity from what is presented in the store, and from in-store displayed advertising/promotions.

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