Men As an Example of Perfect Brand Strategy

I've been thinking a lot about branding recently, for important professional reasons. It can happen to anyone: to think about your job in your spare time. What worries me a little is that it happens more and more often to me lately. It may imply that I'm starting to like what I do between 8 and 5. This is a very dangerous phenomenon: being satisfied with one's job brings a looming danger of self-satisfaction...

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